Celebrating the DIFFERENCE between town centres
WELBECK retail carries out general or bespoke town centre surveys; these are useful to local authorities in preparing town centre marketing plans or in making decisions that will affect the town centre. These surveys are of most use to retailers who are considering moving to a particular town, as a new or as an existing and expanding business.
The surveys include a census of shop types currently trading, highlighting those types who are over or under represented; demographic information is provided on the local population and its hinterland; the towns' attributes and marketing activity is reviewed; the services provided by either the local authorities or any other body which are potentially available to the public are reviewed; transport - rail, bus, ferries, taxi services; car parking accessibility and charges; all this is included with a general report on the impact of the town in the eyes of our trained retail assessors.
Surveys can be commissioned on a particular town centre; or as comparisons with other town centres based on criteria defined by the client.